Charles Duhigg (born 1974) is an American journalist and non-fiction author. He was a reporter for The New York Times. He currently writes for The New Yorker Magazine and is the author of three books: The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better and Supercommunicators: How to Unlock the Secret Language of Connection. In 2013, Duhigg was the recipient of the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies.